{"product_id":"purple-whitening-toothpaste-deep-cleaning-stain-removal-fresh-breathing-daily-household-essential-oral-care-30ml","title":"Zelixo Purple Whitening Toothpaste 30ml — Colour-Correcting Stain Removal","description":"\u003ch2\u003eThe Purple Toothpaste That Actually Works — Viral for a Reason\u003c\/h2\u003e\n\u003cp\u003eYou've seen it all over TikTok and Instagram. \u003cstrong\u003eZelixo Purple Whitening Toothpaste\u003c\/strong\u003e uses colour-correcting science — the same principle as purple shampoo for blonde hair — to neutralise yellow tones on your teeth instantly.\u003c\/p\u003e\n\n\u003ch3\u003eHow It Works\u003c\/h3\u003e\n\u003cp\u003ePurple sits opposite yellow on the colour wheel. Applied to teeth, it cancels yellow discolouration on contact, giving visibly whiter-looking teeth the moment you rinse. With continued use, the formula also works on surface stains.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant colour correction\u003c\/strong\u003e — visibly whiter after the first use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSurface stain removal\u003c\/strong\u003e — targets coffee, tea, wine and tobacco marks\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh breath\u003c\/strong\u003e — lasting mint finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle formula\u003c\/strong\u003e — no peroxide, safe for enamel and daily use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompact 30ml\u003c\/strong\u003e — travel-friendly for touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a pea-sized amount to your toothbrush. Brush for 2 minutes. Rinse. Use daily for best results.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes purple toothpaste actually whiten teeth?\u003c\/strong\u003e\u003cbr\u003eIt makes teeth look whiter immediately by neutralising yellow tones optically. It is not a bleach, so it doesn't change the underlying tooth shade the way peroxide strips do. For deep stains, pair it with whitening strips.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does the effect last?\u003c\/strong\u003e\u003cbr\u003eThe colour-correcting effect lasts a few hours to about a day, then fades as the pigment washes away. Daily use maintains it.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it damage enamel?\u003c\/strong\u003e\u003cbr\u003eNo. Because it works optically rather than chemically, it doesn't strip or thin enamel. This makes it a good option if peroxide products make your teeth sensitive.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use it every day?\u003c\/strong\u003e\u003cbr\u003eYes, it's formulated for daily use as a regular toothpaste replacement.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWill it whiten crowns, veneers or fillings?\u003c\/strong\u003e\u003cbr\u003eNo. Dental work keeps the shade it was made in. Only natural tooth surface is affected.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes it cause sensitivity?\u003c\/strong\u003e\u003cbr\u003eRarely. Sensitivity is usually caused by peroxide, which this formula doesn't contain.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ePurple toothpaste or whitening strips — which is better?\u003c\/strong\u003e\u003cbr\u003eDifferent jobs. Toothpaste for instant, temporary brightening and daily upkeep. Strips for slower but longer-lasting change to the actual tooth shade. Many people use both.\u003c\/p\u003e\n\n\u003cp\u003eShop more in our \u003ca href=\"\/collections\/dental-care\"\u003eDental Care collection\u003c\/a\u003e. Use code \u003cstrong\u003eZELIXO10\u003c\/strong\u003e for 10% off.\u003c\/p\u003e","brand":"Zelixo","offers":[{"title":"22PCS","offer_id":43970380529723,"sku":"14:193#22PCS","price":239.99,"currency_code":"USD","in_stock":true},{"title":"5PCS","offer_id":43970380562491,"sku":"14:365462#5PCS","price":119.99,"currency_code":"USD","in_stock":true},{"title":"10PCS","offer_id":43970380595259,"sku":"14:203486355#10PCS","price":143.99,"currency_code":"USD","in_stock":true},{"title":"1PC","offer_id":43970380628027,"sku":"14:29#1PC","price":29.99,"currency_code":"USD","in_stock":true},{"title":"3PCS","offer_id":43970380660795,"sku":"14:200021498#3PCS","price":55.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0690\/0737\/6443\/files\/purple-whitening-toothpaste-deep-cleaning-stain-removal-fresh-breathing-daily-household-essential-oral-care-30ml-3418678.webp?v=1787089813","url":"https:\/\/zelixo.shop\/products\/purple-whitening-toothpaste-deep-cleaning-stain-removal-fresh-breathing-daily-household-essential-oral-care-30ml","provider":"Zelixo.shop","version":"1.0","type":"link"}